A WordPress developer, Customer Happiness Engineer at ManageWP, WordCamp Belgrade co-organizer, the member of WordPress Polyglots and Training team and WordPress Lecturer. His main occupation and hobby is WordPress from another angle. It is not all about the code, there is something in a human touch.
Is your product easy to use and why it isn’t
How hard and costly can be transition from old to new product with mostly the same but improved features and how to make it as much as possible painless and overcome the users habits.