{"id":2170,"date":"2024-09-05T16:04:53","date_gmt":"2024-09-05T14:04:53","guid":{"rendered":"https:\/\/gdynia.wordcamp.org\/2024\/?post_type=wcb_session&#038;p=2170"},"modified":"2024-09-05T16:04:53","modified_gmt":"2024-09-05T14:04:53","slug":"piramida-zaufania-uzytkownika-czyli-jak-ux-przyczynil-sie-do-tego-ze-zdobylismy-50-milionow-a-nastepnie-wszystko-stracilismy","status":"publish","type":"wcb_session","link":"https:\/\/gdynia.wordcamp.org\/2024\/session\/piramida-zaufania-uzytkownika-czyli-jak-ux-przyczynil-sie-do-tego-ze-zdobylismy-50-milionow-a-nastepnie-wszystko-stracilismy\/","title":{"rendered":"Piramida zaufania u\u017cytkownika, czyli jak UX przyczyni\u0142 si\u0119 do tego, \u017ce zdobyli\u015bmy 50 milion\u00f3w. A nast\u0119pnie wszystko stracili\u015bmy."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">W jaki spos\u00f3b zamieni\u0107 wizyty na stronie w realne pieni\u0105dze?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Przede wszystkim buduj\u0105c zaufanie na stronie.<br>Na prelekcji przedstawi\u0119 5-warstwow\u0105 piramid\u0119 budowania zaufania.<br>Pracuj\u0105c w start-upie, stworzyli\u015bmy na jej podstawie UX, kt\u00f3ry pom\u00f3g\u0142 z no-name firmy przej\u015b\u0107 do firmy, kt\u00f3ra zdoby\u0142a ponad 50 milion\u00f3w PLN finansowania w ci\u0105gu roku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u0119d\u0119 odnosi\u0142 si\u0119 do przyk\u0142ad\u00f3w znanym Tobie z autopsji, wi\u0119c piramid\u0119 mo\u017cesz zaadoptowa\u0107 do swojego biznesu!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n<figure style=\"width:96px;height:96px;\" class=\"alignleft wp-block-wordcamp-avatar\"><img loading=\"lazy\" decoding=\"async\" width=\"96\" height=\"96\" src=\"https:\/\/gdynia.wordcamp.org\/2024\/files\/2024\/08\/krzysztof-miotk-150x150.jpeg\" class=\"attachment-96x96 size-96x96 wp-post-image\" alt=\"Krzysztof Miotk\" srcset=\"https:\/\/gdynia.wordcamp.org\/2024\/files\/2024\/08\/krzysztof-miotk-150x150.jpeg 150w, https:\/\/gdynia.wordcamp.org\/2024\/files\/2024\/08\/krzysztof-miotk-300x300.jpeg 300w, https:\/\/gdynia.wordcamp.org\/2024\/files\/2024\/08\/krzysztof-miotk-768x768.jpeg 768w, https:\/\/gdynia.wordcamp.org\/2024\/files\/2024\/08\/krzysztof-miotk.jpeg 800w\" sizes=\"auto, (max-width: 96px) 100vw, 96px\" \/><\/figure>\n\n<div class=\"wp-block-wordcamp-session-speakers\"><span class=\"wp-block-wordcamp-session-speakers__name\">Krzysztof Miotk<\/span><\/div>\n\n\n<p class=\"wp-block-paragraph\">Wied\u017amin UX. W\u0142a\u015bciciel agencji UX &#8222;Quale&#8221; I kierownik jedynych w Polsce studi\u00f3w z zakresu Bada\u0144 UX.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Badania prowadzi\u0142 dla takich marek jak BLIK, mBank, G2A, OLX, T-Mobile, ING, Santander i Booste.<\/p>\n\n\n\n\n\n<ul class=\"wp-block-social-links is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-linkedin  wp-block-social-link\"><a href=\"https:\/\/pl.linkedin.com\/in\/miotkkrzysztof\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>W jaki spos\u00f3b zamieni\u0107 wizyty na stronie w realne pieni\u0105dze? Przede wszystkim buduj\u0105c zaufanie na stronie.Na prelekcji przedstawi\u0119 5-warstwow\u0105 piramid\u0119 budowania zaufania.Pracuj\u0105c w start-upie, stworzyli\u015bmy na jej podstawie UX, kt\u00f3ry pom\u00f3g\u0142 z no-name firmy przej\u015b\u0107 do firmy, kt\u00f3ra zdoby\u0142a ponad 50 milion\u00f3w PLN finansowania w ci\u0105gu roku. B\u0119d\u0119 odnosi\u0142 si\u0119 do przyk\u0142ad\u00f3w znanym Tobie z [&hellip;]<\/p>\n","protected":false},"author":13050535,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1728221400,"_wcpt_session_duration":1800,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1831],"footnotes":""},"session_track":[29],"session_category":[],"class_list":["post-2170","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-glowna"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"6 pa\u017adziernika 2024","time":"15:30"},"session_speakers":[{"id":"1831","slug":"krzysztof-miotk","name":"Krzysztof Miotk","link":"https:\/\/gdynia.wordcamp.org\/2024\/speaker\/krzysztof-miotk\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/gdynia.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/2170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gdynia.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/gdynia.wordcamp.org\/2024\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/gdynia.wordcamp.org\/2024\/wp-json\/wp\/v2\/users\/13050535"}],"version-history":[{"count":1,"href":"https:\/\/gdynia.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/2170\/revisions"}],"predecessor-version":[{"id":2172,"href":"https:\/\/gdynia.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/2170\/revisions\/2172"}],"speakers":[{"embeddable":true,"href":"https:\/\/gdynia.wordcamp.org\/2024\/wp-json\/wp\/v2\/speakers\/1831"}],"wp:attachment":[{"href":"https:\/\/gdynia.wordcamp.org\/2024\/wp-json\/wp\/v2\/media?parent=2170"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/gdynia.wordcamp.org\/2024\/wp-json\/wp\/v2\/session_track?post=2170"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/gdynia.wordcamp.org\/2024\/wp-json\/wp\/v2\/session_category?post=2170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}